Use caseBusiness development

BD outbound that actually replies.

Targeted outbound to hiring managers at companies that match your ICP. Signal-driven, personal, multi-touch. The agency growth lever your BD person has been asking you to build.

Start for freeBook a demo
01Why most BD outbound fails/ four reasons

Where agency outbound leaks reply rates.

Spray-and-pray gets ignored

Generic outbound to 500 hiring managers a week gets you a 0.5% reply rate. Most agency owners know this. Most still do it because the alternative is 'no outbound'.

Triggers are missed

A company just raised a $30M round. Their VP Eng tweeted about hiring. The CFO's job post went up an hour ago. Your sequence does not know any of this happened.

Personalisation does not scale

Hand-crafted outreach gets a 15% reply rate. It also takes 20 minutes per recipient. The math does not work past 30 prospects a week.

Replies fall through the cracks

Hot reply lands on a Friday afternoon. Cold reply gets ignored. Soft reply needs a follow-up that nobody schedules. Most replies never get worked.

02What changes in Vitae/ five mappings

From spray-and-pray to signal-driven outreach.

TodayIn Vitae
Buy a list from Apollo. Run an Apollo sequence. Pray.Define your ICP. Vitae builds the target list and refreshes it weekly with new companies that match.
Send the same email to everyone with a {firstName} merge.Each email references the prospect's actual context: their team, their stack, their recent posts.
Miss the funding announcement, the leadership change, the job post.Triggers fire when funding rounds, exec moves, job posts, or product launches happen. Outreach kicks off automatically.
Hot replies land in your inbox alongside everything else.Replies are classified by intent. Hot routes to the BD person's calendar. Cold enters nurture. Soft gets a follow-up.
Track results in a spreadsheet that nobody updates.Every touch, every reply, every meeting tracked on the account record. Reports write themselves.
03What you get back/ four wins

What changes when BD runs in Vitae.

Reply rate that beats spray

Personal, signal-driven outreach hits reply rates that the BD coach was always promising. No more 0.5% Apollo blasts.

Meetings booked without the slog

BD person's calendar fills with meetings the AI booked. They walk in briefed, with the trigger and the context already mapped.

Activity that does not depend on motivation

BD outbound runs whether the BD person is having a good week or a bad one. The pipeline does not crash when the founder is on holiday.

Win/loss data that compounds

Every account that bought, every account that did not, scored and tagged. The next outbound campaign learns from the last.

04FAQ/ six questions

Common questions.

Short answers to the questions we get most often. Need more detail? Talk to sales.

Apollo and Lemlist are good at sending. They are not good at when to send, what to send, or what to do with replies. Vitae is the BD workflow. Apollo and Lemlist can plug in as the send layer if you want.
05Related use cases/ same category

More in business development.

ICP target list building

Companies hiring for X in geography Y, with the right size, growth, and tech profile. Refreshed weekly.

Build it →

Account research before a BD call

One-page brief on the account: hiring activity, recent news, decision makers, prior touchpoints.

Build it →

Trigger-based BD

Funding rounds, executive moves, job posts, product launches. Auto-trigger outreach when the moment lands.

Build it →

Hiring manager email sequence design

Multi-touch sequences that respect the hiring manager's inbox. Tested across thousands of recipients.

Build it →

Build the BD engine your firm has been meaning to.

Define your ICP. Watch the right triggers. Send personal outreach. Route the replies. All in one platform.

Start for freeBook a demo